Who are we?

“The ideas are in the air, among the people. That's why each of us is the source.”

Who are we? We’ve asked ourselves this many times.
The answers were always different, and they always add something that helps us with what we want to do. When we decided to develop a crowdsourcing project we didn’t know this word. We were in an embarrassing situation: we knew what we wanted to do but we didn’t know how to define it not to quote Johnny Rotten and The Sex Pistols (“Don’t know what I want, but I know how to get it”) but if there is a man who wants to sell bread, he opens a bakery, a man who wants to put supply and demand in contact for trips will open a travel agency: but for us it wasn't so.

We wanted to create a place where everyone needs a creative work can find it, thanks to designers from all over the world.

We wanted to give the opportunity for designers and freelances to get in touch with clients: something hard to do without any waste of time. The designers have to focus only on their passion and main job: to create.

We wanted to change old patterns and make the creativity democratic, allowing everyone to create their brands together with professional designers from all around the world.

Our research has led us to summarize an ambitious idea in one word: crowdsourcing. A word coined in 2006 by Jeff Howe, Wired journalist.
If you have a problem, a project or a request, ask to the crowd and the crowd will help you.

Here we are: crowdsourcing and creativity plus money award for the best designer, and here comes IamaSource.

What we are not

IamaSource is not an advertising agency and neither wants nor can replace it completely. Even better, IamaSource aims to be a support and a source of new creative inspiration for agencies.
IamaSource is not a mishmash of proposals: the workflow is managed by budgets, deadlines, and briefs as the starting point of the proposals.

Why IamaSource?

The advertising world is changing, we can't deny it.
Not to dig up the past and the golden years of communication (some say in the 80s, some say before) when mark-ups were huge, and everyone played his own role (the client as a client, the agency as an agency),if we focus on the last few years we can see the disturbing signs of change. Companies that are convinced that it’s enough to have a pc and Photoshop to make good graphics and advertising.
Agencies that go crazy trying to put out new ideas and proposals non-stop to make the client happy. A client who maybe wants to change the proposals himself, anyway… everyone can easily do that. Freelance designers, who start a project in January, present it in February, make corrections until May/June and get paid (maybe) in December.
We could go on.

IamaSource is not the alternative to this but is ONE of the alternatives to solve some of these situations, and we like to think we can be a small part among these big advertising actors, allowing our community to be an active part of this.